|
abc
By ELIZABETH M. GILLESPIE
The Associated Press
Starbucks will start selling pack ages of premium "drinking chocolate" nuggets in U.S. groceries and other retail outlets this fall after an exorbitantly rich chocolate drink failed in stores two years ago.
Starbucks, which has teamed with Hershey, also plans to roll out a line of chocolate candies in the spring that will include a coffee-infused premium dark-chocolate bar, milk-chocolate squares with flecks of chai tea, and an espresso truffle.
The cubes of drinking chocolate will come in three flavors: a blend of dark and European-style milk chocolates, one with a marshmallow nestled in the middle and a third infused with peppermint.
At a tasting session Starbucks offered a group of journalists, a recipe based on three heaping tablespoons of the chocolate nuggets mixed with about 6 ounces of nonfat milk was not nearly as thick and rich as Chantico, a drink Starbucks discontinued in late 2005, about a year after it launched.
Some had complained Chantico tasted like a melted chocolate bar. Others liked it but wanted customize it, which they couldn't do in stores.
"Which is a great thing about this one because ... you can make it exactly the way you want it," said Sherry Maple, director of Starbucks' chocolate platform.
Starbucks, the world's largest specialty-coffee retailer, and Hershey, the nation's largest candy maker, are developing other confections.
But they have not decided exactly how many will be sold at first, said Traci Gentry, Hershey's director of global chocolate innovation.
Starbucks has no immediate plans to sell the new chocolate products in its U.S. coffeehouses.
Starbucks and Hershey have developed cocoa-sourcing guidelines aimed at improving labor standards, making farming practices ecologically sustainable and boosting income for farmers.
Their goal is for all the cocoa beans they buy to be farmed according to those standards, but executives said it's unclear how soon that will happen.
Copyright © 2007 The Seattle Times Company
|
